Published on June 20th, 2012 | by Jon Castano0
Digital Signage Software is No Longer Just for Geeks
There comes a time in the lifecycle of nearly any product when it eventually reaches the mainstream. When this occurs there seems to be a flash mob of excitement. The product may have been “good enough” before, but when it finally hits the fan, there is often a firestorm of demand for whatever it is you are selling. This is especially true for high tech gadgets, regardless of whether or not you are selling them to businesses or consumers. This is something we are currently seeing with digital signage software. Given the plethora of applications for which digital signage is fitting, is it any wonder that it is currently in a high growth trajectory.
Think of all the applications where digital signs work for businesses: transportation centers, bars, restaurants, night clubs and even houses of worship. Each one of these locations can receive a great benefit by having content distributed to multiple display screens from a single centrally managed server. When once this was considered pure geek, it is now hitting mainstream business customers.
Just what makes such technology a necessity rather than just a luxury as time moves forward? Digital signs allow for specialized targeting of specific demographics of people from any location. That means if a business is using a digital sign for a restaurant application, they are able to schedule dinner, lunch and breakfast menus at the times of day when those particular menus are served. It also served as a great way to target specific advertisements to the screen of your choosing depending on when that screen is being highly trafficked by a particular group of people.
Nothing is more geeky than saying, “get your digital signage; a product that allows you to scheduled dynamic digital content through a central server.” It’s great to see these types of solutions hitting mainstream customers. With all the potential additional applications in this space, we will certainly see even more expansion in this field over the next couple of years.